Disclaimer: ♡ As an affiliate, I may earn money or products from the companies mentioned in this post. I only recommend products or services that I use and trust and that will be valuable to you. ♡ :
2021 will be a bit of a different year for Pinterest topics. I have been doing a tonne of research on Pinterest and I wanted to share with you these super easy free methods to find what’s trending on Pinterest in 2021.
When you are looking for what’s trending on Pinterest, you need to work out what is popular in your niche. There are so many reasons that I will get into later about why its a good idea to do a bit of research about what is trending.
Find what’s trending on Pinterest in 2021. Build your content around these topics and watch your traffic rocket sky high!
RECENT POST: FREE Blogging courses for beginners
Now I am in no way an expert on Pinterest as I am still learning myself, these are just the best ways I have found to be able to see what is trending.
🡫🡫 PIN FOR LATER IF YOU DON’T HAVE TIME TO READ IT NOW 🡫🡫
Why should you look at what’s trending on Pinterest?
This is great if you are starting an account and you don’t have many blog posts yet!
If you find popular pins in your niche you will be able to decide the best pins to repin to your boards. This will help your boards and account rank higher in the search. It will also let Pinterest know that your pins are similar to the pins you are repinning. Pinterest knows exactly what the popular pins are about. So you need to let Pinterest know that your pins are similar.
Blog Post Ideas
Finding whats popular on Pinterest is also a great way to decide what to write blog posts about. You can find what people are interested in and what will get the most hits. You can also use it to decide if the competition is too strong. Decide whether you should try and go for something that has less competition.
If you can blow up your blog traffic to certain posts about a trending topic, then you can use this traffic and convert it into sales. Affiliate marketing is a great way to make money as a blogger. You can include ads and affiliate links in these popular posts to generate sales and money.
If you build your content around the popular topics then you have a much better chance at ranking on pinterest (as well as google). Pinterest are interesting what the people want. So your main gaol as a blogger is to write content based on what people want to read.
How to find what’s trending on Pinterest: Overview
- Go to the popular on Pinterest section
- Visit the category page
- Pin on Top
- Use topic headings
- Use the trends section
- What’s trending on Pinterest in 2021
- Additional info: Pinterest Courses
Popular on Pinterest section
So one of the easiest ways to find what’s popular on Pinterest is to click the search bar. If you look under the ideas suggested based on your searches, you can find the popular on Pinterest section. This shows all the topics that people have been searching for the most often that month.
This is the most obvious way to find whats trending on Pinterest. As it is easy to stumble across when you are digging around Pinterest.
Popular pins are found on the category page. If you just enter the URL (https://www.pinterest.co.uk/categories/) you can find the page.
Now because you have to go to a different URL, a couple people are not aware of this method.
If you click on the popular section you will be shown a selection of topics that are trending on Pinterest.
PIN IT FOR LATER!
Repinned is a website that shows a list of all the most repinned pins.
IT IS FREE TO USE!
If you click on the More tab, you can choose a category that relates to your niche and you can start viewing pins. It makes sense to save these pins to your boards. As you want to show Pinterest that your pins relate to the popular one.
Pin on Top
Pin on Top is a chrome extension that shows you how many times a pin has been repined. When you are signed into Pinterest, search your niche and turn on the little Pin on Top tool at the top of your page.
When it opens, sort it by the first two pages (as you can see below)and click on sort. This result should pop up in a minute and show you how many times each pin has been saved.
For example, I have chosen ‘WordPress plugins for beginners’ as I have blog posts and pins relating to this topic.
As you can see in the image below, you are now able to see the number of saves each pin has received.
Use the Pinterest topic headings
A great way to find the most searched keywords for your niche is to look at the topic bar that comes up when you enter a search word.
As you can see, when I search for ‘WordPress plugins’, I get a bar appearing at the top. So it starts with ‘for bloggers, ‘best’, ‘business’. These are the dorts of things that people are searching for.
This means you need to include these keywords in your posts and pin descriptions as this is what is trending. The topics bar shows the most popular option on the left. The keywords get less popular as you get to the right.
Use the Pinterest trends section
Under the analytics button, you can find ‘trends’. Here you can see the keywords people search and how often they are searched. You can see at what point in the year the keyword becomes most popular.
As you can see below, I searched the keyword ‘Halloween cupcakes’. So people started searching for this term around the start of August. The graph then drops right down on the week ending 11th November. Therefore you know if you post a Halloween pin on the day of Halloween, you won’t get many views or link clicks at all.
Pinterest Trends also offers you related terms which you can see under the graph. You can use this to possibly target some different keywords.
What’s trending on Pinterest in 2021
You have to think about other people. Think about things in the news. Thnk about what is happening in peoples lives and on social media. In some senses, it can be helpful to sue a bit of common sense.
As far as I can see, Pinterest in 2021 will revolve around the issues surrounding coronavirus and lockdowns. Think about staycations and keeping busy in lockdown.
People will be searching for ways they can make the most of lockdown. Lots of people will be going on health kicks whilst others will be wanting to know what the best films on Netflix are.
Stir away from any posts on travelling as not many people will be interested in this topic during these times. People won’t be interesting in packing lists or travel tips as not many people are travelling.
Additional Info: Pinterest Courses
As I am someone who has yet to master Pinterest, I thought it would be useful if I include some brilliant resources I have previously used and have learnt so much from:
- Pinteresting Strategies – Carly Campbell from Mommy on Purpose – This course goes through a manual pinning strategy that Carly used to achieve 200k page views to her blog per month.
- Pinterest Perfect Ebook – Mariam from Boss Babe Chronicles – This ebook shows how Mariam managed to get her monthly Pinterest views to 2.3 million by using tailwind!
I definitely recommend investing in a Pinterest course. There is so much to learn that you just cannot find through the internet. I was very reluctant to spend any money at first. But I can honestly say that it was well worth the investment as my monthly blog views have doubled this May compared to April due to Pinterest as I started an account.
So to conclude, I do think it is massively important to have an idea of what is trending on Pinterest. Even if you aren’t a massive Pinterest user, it is a great way to find what topics to write your blog posts about.
But having said that, Pinterest brings so many bloggers a huge amount of traffic (as I mentioned the courses above and how massive their stats are), so I would say do some research on how to use Pinterest to get views to your blog if you are unsure on it. Or simply invest in a course which will explain it all to you in one place.
I would heavily recommend you try out a course if you are looking to get most of your traffic from Pinterest. There are so many things you can learn from these resources that you can’t find on the internet and they will be the make or break for you.
About the Author
Thank you for reading my post on what’s trending on Pinterest in 2021.
My name is Amber Page and I created my blog, The Unpredicted Page. I write about life advice, healthy living and the blogging tips I find as I go. If you want to find out more you can check out my about me page.
You can find me over on Twitter , Pinterest and Instagram!
SOME OF MY RECENT POSTS: 30+ simple changes for a healthier lifestyle and The positives of Lockdown (written by the people of twitter!)
The Queensights says
This is helpful! Been trying to find ways to maximize my Pinterest aside from pinning multiple pins. Thanks for this 🙂
Nic | Nic's Adventures & Bakes says
Thanks for sharing, lots of useful tips in there 🙂
Nic | Nic’s Adventures & Bakes
This was so informative! I’ve yet to figure out Pinterest at all. I just go on, make my pins like once a week, and leave lol. I want to get better though so I can learn to drive more traffic to my blog. I don’t think I’m ready to make that big step to purchase any thing yet, but I’ll be checking out these tips!
Such a useful post thank you, I didn’t know about repinned and will definitely start using it! A fab post!
Brilliant tips, I’ll be adding these to my task lists this weekend to check out.
Thanks for sharing x
I love using the Pinterest trends section! Itcs so helpful to decide what content to create next and what to pin!
These are such great tips. Only in the past couple of months did I start getting into Pinterest so this is very interesting for me 😊
🌿 Marissa Belle × marsybun.com 🌿
These are some great suggestions here – previously I had only heard and was using the Pinterest Trends; so I’m so glad you have bought these other suggestions to my attention. Thanks for sharing!
Paige // Paige Eades
Great tips Amber! I followed you a while back but had only now a chance to read your blog. Very nice content, keep it up!
Thank you for reading!
This is such a thorough article, it’ll really help anyone in their quest to discover what’s currently popping on Pinterest! Will be using these techniques myself as well.
– Laura || https://lauraorvokki.com
Lauren Roskilly says
This is really good, thank you! X
a Life on a Dime says
While I’ve used What’s Trending on Pinterest I didn’t know there was a Chrome extension to show you what pins are being repinned! That is awesome!
WOW ouhmygod that was so helpful! I didn’t know about that, actually I dont like the popular posts that come up as they are not my aesthetic I will search for some key words and look what I can find there. But anyways, that was super interesting. Bisou from Berlin
Hi! These are really cool tips! Unfortunately Pinterest Trends is still not rolled out here in India, but I’ll check out the other suggestions that you’ve made!
Thanks for sharing. Nice tips, I found it very helpful.
This is really helpful. I’ve been trying to up my Pinterest game so I’ll definitely be looking into some of these. Unfortunately I don’t have Pinterest trends yet but hopefully it’ll come to the UAE soon.
Consumo consciente says
thats very helpul
OMG this post is incredibly helpful and invaluable! I didn’t know of some of the things you could do to find out what’s trending on Pinterest! I also use Pinterest 101 and that gives you what is trending around the world, all very particular subjects which is a great resource for me! x
Lucy | http://www.lucymary.co.uk
Thank you so much for this post!! I genuinely find it super informative and helpful. You shared some ideas that are refreshing and I didn’t know about. (: – papermintbooks.com
Jaya Avendel says
It is so interesting to see what software is available for this kind of research purposes. I am always curious about what people are looking for, so I love that you share some easy ways to stay on top of the game.