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Why do Bloggers Give Up On Blogging?
Nowadays, blogging is not what it used to be a few years back.
Starting a blog is easier than ever because of WordPress and other content management systems.
But that doesn’t mean it’s easy for everyone to blog just because it looks like it or many “top” bloggers make it seem so.
People nowadays start blogging for two particular reasons:
- They are passionate about something and want to share their voice, thoughts, knowledge with the world.
- They think of blogging as an online business model.
- Or sometimes both!
But the problem is that most first-time or new bloggers give up on their blogs too soon.
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Why is that?
Here are the reasons why most newbie bloggers give up blogging without even giving it a good try.
Not Passionate About The Topic
If you’re starting a blog about a topic that you’re not passionate about, you’re gonna fail sooner or later.
You’ll run out of ideas to blog about and you’ll start looking for shortcuts.
Or you’ll get bored because if you don’t have any passion for the topic then writing about it is not gonna interest you at all.
It’s always better to blog about something that you’re truly passionate about, willing to learn more about, and something that you can pursue in the long run.
Don’t just do it for the money! The money will be an outcome of your passion for the topic and willingness to help people.
No Clear Focus
Some Bloggers Give Up On Blogging because when someone starts a blog, they don’t have a clear focus on what to do exactly.’
They wanna try every strategy, cover every social media platform, keep adding niches to their blog, start selling digital products too and God knows what else.
You should have a clear focus on whether you want to use your blog to sell something, market your services, or anything else in particular.
You need to be patient with the strategies and tackle one thing at a time.
Don’t focus on the different platforms, strategies, and don’t try to do anything and everything.
Instead, have an end goal in mind and take baby steps towards achieving it.
No Content Marketing Strategy
One of the biggest reasons why many newbies bloggers give up is because nobody reads their content.
But, why does that happen?
Because they don’t have a proper content marketing strategy in place or to be very specific:
- Nobody wants to read their content.
- They don’t promote their content enough.
- See, a good content strategy consists of three steps.
Step 1: Research. You need to identify what type of content your audience wants and what they expect from you.
Step 2: Content Creation. Then you actually create the best version of that content possible.
Step 3: Promotion. Nobody’s gonna find your content if you don’t promote it enough.
New bloggers often just focus on the second step i.e. creating as much content as possible.
But it doesn’t work if you’re ignoring the other two steps.
So, what do you need to do?
Spend 20% of your time researching, asking your audience what they want, 30% of your time creating content, and the remaining 50% of your time promoting it.
The Imposter Syndrome
A massive reason why Bloggers Give Up On Blogging is the imposter syndrome. I believe that imposter syndrome is the biggest reason why many newbie bloggers give up.
They’re too afraid to take the next step.
Everybody talks about strategies, traffic, and stuff but what’s equally important is your mindset.
How you feel and how you face things!
Overcoming imposter syndrome is very very important for success in the blogging world and if you don’t get rid of it, you’re gonna give up sooner or later.
So, how can you overcome imposter syndrome? Here are a few tips that can help massively:
- Recognize the imposter feelings: You need to understand that you actually have “imposter” feelings when they arrive at your doorsteps instead of just avoiding them.
- Talk about it: Your friends & family might not be able to understand what you’re going through but someone who has been there definitely will. So if you need to talk about it, discuss it in any blogging FB group or just DM me on Twitter or shoot me an email and I’ll be there for you.
- You don’t need to be an expert: Always remember that you don’t need to be an expert in something to talk about it. You just need to be one step ahead of your audience. And while they figure out their next step with you, you can figure out your next step with someone else.
- You’re unique: There’s a limit on how much you can talk/write about a topic. Chances are somebody must have already written something about what you’re planning to write. But what you can do is personalize and add your personal touch to the topic. This can never be copied because well, you’re YOU!
This is something that has helped me and I’m sure that It’s going to help you as well.
Many Bloggers Give Up On Blogging becuase for tech problems.
Let’s accept it, as a blogger, you love writing but you hate the tech part.
I hate it too.
When you get stuck at some tech problem, which you’re trying to solve for hours, you feel like you should just throw your laptop out of the window.
It happens with the best of us. But it should not be the reason why you give up on your blog.
There are tons of Facebook groups and awesome people that will help you for free.
Asking for help just means that you’re not ready to give up and you’re willing to do whatever it takes to grow as a blogger.
Chasing The Numbers
If you’re a new blogger, the one thing that you shouldn’t do for the first 4-6 months of your blogging journey is worrying about the numbers.
This is the time to create as much valuable content as possible, build relationships, and learn + implement things.
By numbers, I mean your blog analytics, email subscribers, social media followers, etc.
If you keep checking the numbers again & again, it’ll not only waste your time but you’ll get demotivated by the lack of growth as well.
If you’re planning to start a blog just for the money, with no passion for the topic, you’re surely going to fail.
In blogging, money is an outcome of your passion, hard work, patience, and willingness to help people.
If you’re doing it just for the money, you might not as well do it at all.
Because if you just chase the money, you’ll soon find yourself promoting shitty offers or creating useless products.
And this will not only ensure that you fail at blogging, but this will also hurt your reputation as well.
Not Creating Content For The Audience
One of the biggest mistakes that many newbie bloggers make is that they think that what they want to write about is what their audience wants to read about.
Which is far from the truth!
You don’t create content that you want to create, you create content for your audience, content that they actually want.
Writing only for yourself means you’re gonna be your own audience, and nobody would wanna read your posts.
Hence, little to no blog traffic and eventually you’re gonna give up.
Comparing to Other Bloggers
First-time bloggers often assume that they can quickly achieve something that a 5-year blogger has achieved.
Do not compare yourself with other bloggers at any cost.
Each blog is different and every blog makes money in a different way. The personal touch you add to your content is what makes you and your content unique.
Comparing to other bloggers and doing what everybody else is doing is a surefire way to fail at blogging.
So, don’t be afraid to try new stuff and do your own thing.
Not Investing Enough Money
If you’re new to blogging, just like any other business, there’s no guarantee that you’ll succeed or not.
Hence, most new bloggers are afraid to invest money in their blogs.
As a result of which, their blog doesn’t seem to grow and hence they choose to give up.
If you’re serious about blogging and want to make something out of it, then you need to invest some money in your blog.
This includes investing in tools to make your job fast & easy and investing in resources that help you grow your blog.
Not Building an Email List
Building an email list right from the start is so important for your blog’s growth & success.
But many new bloggers don’t realize this and end up avoiding it.
Having an email list for your blog has so many benefits and some of which are:
- You actually own your email list and have total control over your subscribers.
- Emails convert at a better rate than social media posts.
- Email is personal so you can build better relationships with your audience.
- You’ll have a group of people ready to buy your products and read your blog posts.
On the other hand, the problem with building a social media following is that they limit your reach with their algorithms.
And what happens when they suspend your account or the platform gets banned or deleted?
Your whole business could tank and you don’t wanna take that risk.
Learning More, Doing Less
I see this problem with new bloggers all the time. They want to learn everything from everyone.
They want to get all the eBooks and courses.
But the problem is that you can get overloaded with information and start feeling overwhelmed.
There’s nothing wrong with learning, but you wanna make sure that you do it gradually and spend more time & effort in doing than learning.
If you’re learning something from someone, devote all of your energy into it, take action, and have the patience for the strategy to work for you.
You don’t wanna give up on blogging just because of the information overloading.
Giving up on something never solves the problem.
Whether you are a new blogger or a veteran blogger if you’re planning to give up on your blog,
Instead, find what’s making you give up on blogging and try to solve it (Even if it means asking for help!).
Have you ever thought about giving up on your blog and why?
About the author
Rahul Choudhary is the founder of blog2brand.com & invicreative.com! He’s known to be obsessed with helping bloggers & online entrepreneurs in turning their passions popular + profitable.
He’s also a Martin Scorsese fan and a dog lover.