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One of the most important considerations for aspiring entrepreneurs is how to make a new business stand out. Whether you’re launching an online store, you’re opening a cafe, shop or salon, or you’re offering services, such as consulting, massage therapy or dog walking, it’s essential to think about how you’re going to make your business unique. In this guide, we’ll share some top tips to help you attract attention and expand your customer base.
Branding is all about giving your business an identity and telling prospective customers all about what you do, why you’re different and how you can help them. Use branding to provide an insight into your backstory, company culture and values and be proactive in connecting with your target audience. From logos and web design to the tone of voice you use when you post on social media, it’s crucial to be consistent and to ensure that your branding complements the type of business and your target market.
Customer service and support
Did you know that 90% of people look for online reviews before they contact a business or buy a product? Customer service is one of the most critical factors when customers leave feedback. Excellent customer service contributes to high scores while poor service and support can attract negative comments, even if the quality of the product is great. Focus on providing fantastic support and service for your clients from day one. Look for the best live website chat service for your site or online store, make sure your team is accessible, check emails and social media messages regularly and provide clear instructions for customers who want to get hold of you. It’s a good idea to add an FAQ section or a blog to answer common questions and queries. If you run a physical store or venue, or you handle calls, and you employ a team of people, it’s also beneficial to provide training.
Marketing plays an integral role in helping new businesses and start-ups to reach customers and introduce people to their brand. When drawing up a marketing strategy, outline your key objectives, define your target audience and use market research to get to know prospective customers better. Try to be original and embrace innovative marketing techniques that will resonate with the people you’re trying to attract. Social media marketing is a brilliant tool for start-ups that are looking to connect with young audiences. You can use social posts, including stories, videos, images, reels and live interviews and demos, to promote and advertise your products and services, as well as to tell customers all about your business. Giveaways and competitions offer a simple, quick and affordable way to build a following.
If you’re launching a new business, or you’re in the early stages of growing a start-up, it’s critical to make sure that your company stands out. Invest time and energy in branding, provide exceptional customer service and support and utilise innovative marketing techniques to draw attention to your brand, engage with existing and prospective customers and create a buzz.