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How To Bring Your Business Into The Modern World 

How modern is your business? That might seem like a strange question because surely your business is as modern as it can possibly be – you’re staying up to date with everything you need to, aren’t you? Well, perhaps, but that doesn’t necessarily mean your business is going to be modern, and if it’s not modern, you might be missing out on some sales and new customers – you might even end up turning your more loyal customers away from you because someone else is more modern and can help them better. 

That’s not something you’re going to want to have to deal with, which is why it’s a good idea to learn how to bring your business into the modern world – it can make a massive difference not just to your customers, but for you too. Once you see how much easier it is to run a business with the right tools and the most up-to-date information, you’ll wonder why you didn’t do it before. With that in mind, read on to find out what you should do to reap the rewards of having a modern business. 

Photo by Format

Boost Your Online Presence 

If there’s one thing that’s guaranteed to show how modern (or not) you are, it’s your online presence, and the fact is that you have to have one – no business in the 21st century can manage without one, no matter how much you’d like to try (and if you love social media, that’s definitely going to be helpful!)! 

Start with your website because that’s going to be the basis for everything else you do online and it’s where you’re going to try to direct people to go, especially if you’ve got an online store. So the website you have people go to needs to be user-friendly, mobile-responsive, and it needs to look good too (and look modern, come to that). You’ll need to make sure your brand message is clear and it’s easy to navigate around too because even the slightest annoyance or inconvenience will drive visitors towards your competitors. 

Then you’ll need to think about SEO (search engine optimization), which can link to your website, and especially to your blog (and it’s always a good idea to have a blog). When you get your SEO right (which includes keywords, images, and links, among other things), you’ll get noticed much more easily in the search engine results, and that’s going to give you more visitors too. 

And of course, we can’t fail to mention social media for your business in the modern age. Find out which social media platforms your customers use and make sure you’ve got a profile on those platforms – a profile you update regularly and where you spend time connecting with your customers and followers. It can make a massive difference to your business if you can show you’re active online. 

Modernize Your Payment Methods

Something else that’s going to help and that will ensure your business is seen as being modern and progressive is if you can modernize the payment options you offer your customers. It’s great for people to go to a store or shop online and have some choice about how they pay; if they can choose a payment method that’s convenient for them, they’re going to be happier to use that payment method and buy from you – perhaps they’ll even buy more than they originally planned to. 

The first thing to do is make sure your payment processing system is the right one for your business – it might be that you need a high risk merchant account provider, for example (depending on what you’re selling) because that will ensure you get your money and it means there’s less chance of delays for your customers. Once that’s dealt with, you can consider other payment methods as well, including taking mobile payments, digital wallets, or perhaps even cryptocurrency. Make sure you learn as much as you can about each option because whatever you choose needs to be good not just for your customers, but for you too – there’s no point in making your customers happy if the end result is that you can’t run your business in the way you want to or in a way that’s profitable, after all. 

Be Sustainable 

If you can show that your business runs in a sustainable way – or as sustainable as possible, anyway – you’ll find you get a lot more customers as a result, and that’s got to be a good thing. People today are actively looking for businesses that are doing their bit for the environment, and practices like going paperless, recycling, and being as energy-efficient as possible are definitely going to help. 

Not only are you able to get more customers in this way, but you’ll also be helping the planet, and on top of that, you’ll probably save money too (being sustainable tends to be great on your energy bills), so there are plenty of reasons to try it out.