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You want to stand out. As a blogger, your content needs to get noticed. After all, that is how you gain more followers, have your voice heard, and monetize. Read on to learn more and gain some easy tips to bring your blog to the next level for success.
Get the Visuals
Getting noticed is an artful practice. It takes more than just adding a few pretty flourishes to your website to attract the attention of others. Your visual content needs to be fresh, clean and inviting. The photos should be relevant to the topic or the overall aesthetic.
One of the easiest ways to find high-quality pictures is to get stock photos that will make an impact. You want your website to be memorable and visually inviting. With stock photos, you can switch the photos up for the changing seasons, and highlight different and important awareness months to show your respect for others.
Even though you have a blog, you should also have a website. It will give you greater ownership and control. Your website must be intuitive. If users have difficulty navigating it, they will leave quickly without fully perusing your site to find what you can offer them. Some key points for a clear and cohesive website include:
- Add an easy-to-find hamburger button or menu bar at the top of the site. It is always easiest to pin the menu to stay visible and accessible when the user scrolls through the site. The menu or hamburger should be available on every page.
- All pages of your website should easily lead back to the home page to prevent users from becoming lost in a sea of back arrows.
- The website should be completely free of broken links. Any links placed there should lead to relevant and intended pages or content.
- Doublecheck contact information, including hours of operation, to ensure nothing has changed or needs updating.
- Prepare a pop-up whenever a user is about to navigate away from your website. Use this pop-up to request the user’s email address so they “Don’t miss out on exciting new information!” This is a great way to grow your email list and invite visitors to follow your brand on social media.
Utilize the data and statistics gleaned from analytics to refine your blog and website. Take advantage of free tools such as Google Analytics to learn how visitors are coming to your site, how long they are staying, and what they are doing while there in addition to a whole host of other information.
Watch this informative video on Google Analytics for beginners.
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If you are already online with your blog and have now taken steps to implement or update your website, it is time to check on your social media accounts. First, do you have any? You probably do. Look at which ones you have, and assess whether you use them and how often you update the content.
Next, reconsider the platforms your brand is currently on. Have they proven beneficial by allowing you to reach a wider audience? If so, keep going. If not, or if you wish to meet more potential followers where they are, look at new platforms.
Take stock of what demographics you are trying to reach. Is it a specific age group, or could it be a broader range? Are you targeting a certain geographic area? With tastes becoming more eclectic due to greater information gathering, you might want to tap into that and try a wider swath when accessing social media.
Now it is time to communicate with your followers, customers, and clients. Ask for feedback. Respond to any comments, positive or negative. It will show people that you are paying attention.
Part of the aforementioned recommendation to engage with a broad group of people can be achieved via collaboration. Find like-minded product owners or other bloggers. Discuss ways to work together that will prove mutually beneficial.
Posting on one another’s sites, reviewing each other’s products, and co-hosting live events are proactive ways to garner more followers and exposure. These can be fun events that give back or provide Q&As or How To guides.
Work on your blog to elevate your brand. Make visual enhancements for a more welcoming and inviting website. Create new connections, but be judicious about who you choose to work with. Once you get your blog and website where you want them, keep going. Add new content, keep it fresh, and refresh it to maintain user interest.
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