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You would never have guessed how easy it is to support small businesses in your local area. Whether you have just discovered an amazing online shop or there are small businesses in your local community, shopping small is good for heart and soul. There are so many small businesses out there that you can help for free by doing so many simple things. These tips not only apply to businesses but also local restaurants in your area.
Here are my 8 best ways to support small businesses. The great thing is most of these ideas are free!
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Ways to Support Small Businesses: Overview
- Why should we support small businesses?
- Talk to friends and family
- Show some love on their social media posts
- Shop more locally
- Write them a review
- Share their products on social media
- Sign up to their newsletter
- Reach out to small business owners
- Support small business by buying their products
Why should we support small businesses?
There are so many reasons why you should be supporting your local small businesses. One of the main reasons is because it’s mostly free to do so. A simple share or like on a post can do wonders.
With lots of small businesses about, the competition can be a lot meaning every little thing you do can be a massive help. Especially when a new business is just starting out, when they don’t have much of a social media following or an audience, that is when it means the most to them.
Another reason is that shopping locally is so much more sustainable. You are not shipping anything into to country meaning it should be cheaper for you and there is less air pollution.
Sometimes, it becomes a more personal experience when you shop locally. You can get to know the owner and it can be a much more pleasant experience. It increases community spirit which will make the business feel the support it is getting.
1. Talk to family and friends
One of the best ways to support small business is giving a personal recommendation to family and friends. If you have road-tested their product and you think it’s great, then spread the word. Small brands benefit from word of mouth and appreciate kind words about their products.
Also, personal recommendations mean more to people. I personally would look into a brand after my friends or family talking about it.
2. Show their social media posts some love
A really easy way to support small businesses is by sharing their posts online. Whether it is blog posts, Instagram posts or Twitter posts hitting that share button can take seconds but helps small businesses ripple out to new customers. Small business love interacting and sharing supporters content online, too.
3. Shop more locally
Stop going to the big brands online that ship across the country. Try looking into small businesses in your area and see what they are selling. I managed to find a local soap shop where the ingredients are locally sourced!
Not only will you be helping smaller businesses but you will be saving shipping costs which is much more sustainable.
4. Write a glowing review
Writing a positive review online helps small businesses to grow. If you’ve bought a product, then leave a review directly on their online shop. Other places that really help a small business are leaving a review on their Facebook page and also their Google account which is normally the top search result when you search their company name on Google.
It will take you no more than 5 minutes so its definitely worth it.
5. Share their products on social media
As well as showing their posts some love, you can re-post their tweets, IG posts and stories or their face book posts. This will help increase their audience reach and its free to do so!
You wouldn’t believe how easy it was to help someone else.
6. Sign up to their newsletter
Newsletters are a great way to keep up to date with the latest developments at your favourite small business. Being on their newsletter is a sure-fire way to get time-limited discounts and special offers.
Small businesses love their loyal customer base as much as the customers love them. You never know what deals will show up that might be of interest to you.
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7. Reach out to small business owners
Small business owners either work by themselves or have a small team. They love personal messages and interacting with their customers.
Sometimes the contact form seems a little impersonal so look them up on their social media channels and get in touch. This type of contact inspires small business to continue to improve, grow and service their customers with a big smile on their face.
I personally get so much joy from seeing a message about a product I have created. It really makes my day and makes me feel like I am doing something right.
8. Support small business by buying their products
Like all business, small businesses live and die by the support of their customers. The great thing is that when you buy from small businesses you know that every product has been made with a labour of love.
Many small businesses sell handmade products and the benefits of buying handmade products range from being superbly made to super ethical. Small businesses put in so much effort into their own products that it feels much more rewarding knowing where they came from.
About the author
That’s my best ways to support small businesses. I’m sure there are many more and I’d love to hear about them in the comments below. I will certainly use these ideas myself! I’ll also stay around to answer any questions in the comments so feel free to join in.
Amy Crossland is the founder of Aubrey Bay: soy candles UK and has a passion for bringing amazing candles to those with a love of beautifully fragranced homes.
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