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Your brand appeal is essential for staying in business. And this means reaching out to multiple generations rather than focusing on one, as some companies do. Focusing on one generation can lead to tunnel vision and limit your prospects. But there are universal considerations you can make for taking some actionable steps towards making a difference in your industry.
Commit to the Environment
No matter the age of your preferred demographics, the planet is everyone’s concern. When you make plans to commit to the environment, you appeal to every generation, from Gen-Z to the Silent Generation. Of course, you can appeal to marketing towards Generation Alpha in accordance with advertising laws. You can use services like scrap metal recycling to reuse your waste materials, recycle paper and office waste and enact policies to reduce energy usage.
Improve Your Brand Appeal with Marketing Trends
You can never really know what type of marketing strategy will work from one day to the next. So the best you can do is ride any current trend waves. It can be hard to do this. But a digital marketing agency that knows what it is doing can help with this. For example, you can focus on the upcoming shift in attitudes by Millennials toward traditional life goals as they reach maturity. So a marketing campaign that emphasizes family and the future would typically work very well.
Offer Good Value for Money
A recent survey found that over 70% of Millennials are willing to spend more money on a positive experience than physical possessions. This means you should focus on improving the customer experience across your services since this also applies to older generations that don’t care much for material things. A solid customer experience includes a high level of customer service, making a customer feel valued, and personalizing the experience to the individual.
Branch Out Across Other Channels
It’s easy to think only younger people use the web. But this isn’t the case. However, different channels speak more to different age groups. Here are some solid statistics to consider:
- Facebook users are made up mostly of 25 to 34-year-olds and more males.
- 18 to 24-year-old males and females make up the bulk users of Instagram.
- TikTok age ranges and other demographics are almost identical to Instagram.
- Most Twitter users are under the age of 30, with far more males than females.
- LinkedIn appeals more to those aged between 30 and 40 years of age.
You can use a reliable social media campaign on just one channel. But you are missing out on increased opportunities by not using others. However, these could depend on your marketing.
Create a Solid Web Presence
Social media is a great place to start when trying to appeal to more people. But you must also focus on building a solid web presence. This is because over 90% of users will Google your business or search for you on socials before deciding to use you. The best first place to start is with a website. This allows you to state who you are, what you do, and your mission. You can also supplement this with a blog for more traffic and outline your environmental commitment.
Make Your Brand Appeal Stand Out
Your brand requires a large public awareness, proper positioning, and appeal to consumers if it is to succeed. However, this is not easy to do. A solid and reliable strategy with a digital marketing agency will help you stand out. Working with a good DMA, you can create a strong brand that is much more than just a colorful logo and a catchy slogan. Outlining commitments such as eco policies will help, as 75% of Millennials will pay more for sustainable products.
Be an Industry Leader in Change
Your brand can stand out in a convoluted sector with the correct strategy. Yet you can easily fade and become irrelevant without a hands-on approach. So you must make yourself relevant by becoming the change your industry needs and your customers want to see. For example, rather than becoming a machine for profit, become a machine for change. You can actively promote good causes on your website and through your brand and contribute a percentage.
Summary
It’s no easy task to increase your brand appeal to multiple age ranges. All have ideas of what a brand should be. But there are also common themes that each age group looks for. You can appeal to these with commitments, social media, and web presence. And by being bold with industry-leading changes and commitments to good causes that resonate with your customers.
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